cottish trioYoung Fathers' new album, White Men Are Black Men Too, dropped earlier this week, the follow-up to their debut album, Dead,
which helped them win last year's Mercury Prize. To celebrate its
release, they've unleashed the visuals for the standout track, "Shame," directed by Jeremy Cole. In
the new video, a bloodied teen with an aggressive haircut goes for a
run and then dances cathartically against a gray, semi-rural background.
Or something. Just go with it.
"At
first listen, I considered 'Shame' as a strong, dance-along pop track
but with every repeated listen, the track started to sound more sinister
and haunting, but you still wanted to dance along to it," Cole told
Complex over email. "My
intent with the video was to create a piece that reflected the
poignancy of the lyrics and the intensity of the music - while at the
same time bringing conversation and question about perception."
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